Learning a foreign language to broaden your horizon

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In today’s generation learning a new language is an important aspect which cannot be ignored. Spanish language which is the second most widely used languages of the world, after English, has attracted lots of people from India. This is one of the main reasons why South American countries are interested in doing business with India. Indian communities which work in South America learn Spanish in order to live in these countries for a longer period of time. Moreover language skills in any foreign language add value to country and improve its foreign relationship and trade relations.

Let us take few examples. Healthcare is one of the booming sectors all over the world. Whenever a doctor wants to seek any opportunity in European countries, the first and foremost criterion put by the hospital is if he knows the native language of the country like French, German or Spanish. Unless a doctor is not familiar with the native language of the country he wants to work, he won’t be able to communicate with the patients. Not only this, if you want to expand your business in France, it is best to be familiar with the culture and language of your customers which is not possible without the need of a professional French translator. So language skills are opening new avenues for people to learn new languages for a better future. Several books and texts in the world are being converted into foreign languages to disseminate the language, arts and culture of countries across the world. So, if we go by these small examples, it tells us that knowledge of new languages opens door to better prospective. Moreover creating harmony and peace are the need of the hour.

French the language of future

French are proud of their language and are very possessive about it. It is very hard for them to be receptive towards any other language especially when it comes to the Shakespearean language. French has been the language loved by Parisian poets and Russian nobles and thislanguage is soon going to take the seat of the most commonly spoken languages of the world by 2050. This was a study conducted by an investment bank, Natixis.

While a lot has changed during the years and English became one of the commonly used languages of the world, French is still one of the most commonly used official languages used in institutions and organizations like WHO, NATO, Olympic committee to name a few. It is one of the fast growing languages which are spoken globally. It has left behind Mandarin, despite being considered as extremely complicated language for most of the western people. French dominates most of the continents and majorly in Africa.

Due to the globalization affecting every sector, it is important to pick a second language. Moreover,if you want to expand your business in European countries, it is impossible to bypass French user base and your need to hire a French translator. With the growing population, there has been an impending demand for professional translators for companies trying to occupy global market place.French language skills being the upcoming future demand, it has now become imperative for businesses and individuals to go for translation services in native languages of their clients and customers.

So,if you want to pick a language for your future, learn French. 

English words reinvented by French

French are known for their possessiveness towards their mother-tongue. They don’t pay attention to other languages particularly English. Even though French vocabulary has many words extracted from the English language but when we learn their meanings they don’t seem to be interpreting the same meanings as in English. Here I have listed some words which sound like the Shakespearean language but have very little to do with English. Even though these words have been minted by French, they either have changed meaning or stripped.

·         Un dressing : This word is particularly confusing as in English it means a dressing room or a dressing  gown while in French language it just means a closet.

·         Black: In French language when you say that you are working in black it just implies that your salary is not declared by the government or is off the records. While in English language it would just mean that you are working in pitch darkness.

·        Le pressing: If you have ever walked along the cities of France, you must have noticed this word. So what is it exactly? Le pressing in France means dry cleaner’s place and not pressing something!

·          Le footing: Le footing is a French adopted version of jogging and running.

·         Un lifting: You must be thinking that this word has something to do with lifting something but it is    not so! In French ‘Un lifting’ simply means a minor plastic surgery or just a face-lift.

Likewise there are more than thousands of such words and phrases in English originated French words which when transited give entirely different meanings. 

Some French is in everything which we do!

French is all about sophistication. French is in everything which we do. The way we dress, present ourselves, the way we eat, the food and the way we express our feelings. French culture is a part of our day to day life unconsciously. Whenever we think of something, say about love, something will come up sounding like French. 

The ideas and ethics of French culture have become universal truths which we simply cannot ignore.

Language of literature, poetry, fashion, design

French is the language of literature, philosophy and poetry. French philosophy provoked the desire to free several Latin American nations.

The write-up will be incomplete without writing about French fashion and design. Creators like Louis Vuitton have cast a spell in the house of luxury and built so much fame globally. Then there is wine and flavours which make France famous. Even though it is a small country, France produces lots of things for the world.

France is the third biggest country after US and Great Britain which witnesses a huge inflow of foreign students from across the world. Germany is the 4th country in the world which accepts foreign nations from around the world. 

French government has taken all the initiatives to expose students to the French language and culture. It is encouraging students from across different nations to come and study here. It grants huge subsidies for the students. Moreover many organizations offer language classes, exhibitions and other activities to promote French culture.

Considering French language offers many opportunities in France, people are more inclined to learn French as a second language. They can work for French organizations and companies and they can immigrate to Canada. 

Quality translation services for entering French market

Global business opportunities are gripping companies to expand their network in nations like France, Russia, US and UK. Many reputed companies have already made an impression in the global market.

Business expansion in other markets requires strong strategic planning right from market research to launching of your service or products.One of the most important considerations which should be kept in mind while planning your business globally is the linguistic and cultural aspects of your target audience or customer. Linguistic and cultural aspects can be a barrier in the ways of communicating with your consumers in an effective way.
If you are planning to expand your business in France, you will have to plan your business strategy towards appealing French speaking consumers. In order to target them, you will have to add French language option to your website as internet is one of the largest used platform for modern business marketing.Neglecting the language of your website’s language would be to miss an important opportunity to connect with your French speaking customers.

Moreover, French law has made certain regulations which make the usage of French language mandatory in some contexts. Under the law, all the advertisements, commercial announcements must be conversed in French language. This does not mean that foreign languages cannot be used in France, but the advertisements should have French translation along with them. Hence any business which wants to advertise or market his products or services in France will have to use French translation services.

France is a country with strong patriotic feelings about preserving its language. Hence it makes a sense to develop your marketing strategies by incorporating French language as an option. 

Blunders in French translation costs millions to French tourism sector

According to a latest study, about 65% of the French travel websites contain translation errors or blunders. These errors cost French economy about 120 million Euros every year. You can find common errors like, “Our top Stay”,“Speedy rental”,“Challenger Destination”, “Well-being expert for you” and “Some useful informations” on the French to English translation pages of the travel sites. 

Online tourism is on high demand in France and is worth 18.5 billion euros.

It is estimated that e-tourism sector suffers from more than 120 million annually with bad French translations. Multilingualism is an important criterion for reaching international tourists. However, sometimes translations become the cause of failure to reach global audience because of the poor quality and inaccuracy. You will notice that many of these travel websites even fail to translate phrases and texts. For example some phrases in French language will be visible in English version and English phrases will be visible on French language travel sites. The study also revealed that 33% of the French travel sites have no English language translations at all.

E-tourism enables travelers to get reliable and correct information related to travel and make reservations with the convenience of cost and time. E-tourism has improved the quality of services in tourism sector and has contributed to greater tourist satisfaction. Along with the growth of e-tourism, tourists are now very demanding in terms of quality of services and value for their money. Hence, tourism websites should identify potential consumer’s needs and give them personalized services with advanced communication media to meet their demands. Sites should use innovative methods to communicate with their prospective customers in order to sustain and increase their effectiveness. 

French publishers fail to tap international market

Not many of us know that there are six thousand languages spoken across the world. But only few languages have a potential market for books. French is one of the largest spoken languages after Chinese, English, Spanish and Hindi. There exist a great potential in international book market owing to the large language pool.

The market for English language books is one of the largest. This huge market is driven by dynamic marketing by the publishers.Spanish market is driven by the rise in the living standards of the Latin American population and the government initiatives to promote literature and reading. Both of these book markets are huge and comprise of big and small companies.These are driven by the eager of the middle class to read books and appreciate literature.In addition to this these markets have expert professionals, subsidiaries and the permit to operate freely with their own policies.

The French language book market on the other hand seems to be largely concentrating in Paris. Forecasts say that French language pool is going to rise further due to its 700 million native French speakers. However, it appears that the supply side of French book market is not able to catch up with the rising numbers.

It seems that publishers in this market have assumed that French speaking population is only limited and is never going to rise and therefore they have not explored the opportunities in international market.They are still sticking to the old practices of marketing unlike other book markets. This picture seems to be worse for writers. A writer whose book is published by a company in Paris cannot publish for anyone else. They face challenges to sell the rights of book published in French language inside French speaking countries.

In nutshell, the market for books in French has huge potential but they need to throw away their old-fashioned attitudes. 

French translation services: A brief overview

French translation services are in high demand by global businesses owing to the rising number of French clients in the world. French is recognized as an official language in 29 countries and it belongs to the Indo-European family. It is an official language of all the agencies in United Nations, WHO, NATO, UNESCO, WTO, European Union and several other international organizations. According to a report by Bloomberg Business week, French is one of the top widely used businesses languages after English and Chinese, far ahead of Spanish and other languages spoken in Europe. 

As an entrepreneur, if your prospective client is French, you can take help from French translator who can provide translation service for your business. Professional translation services can provide document translations, legal translations, website translations for various business sectors. They can give you accurate and quality translations specific to your business needs. These companies employ native French translators who are well-versed and acquainted in French language. Professional translators are trained in identifying the differences between variants of French language which includes African French, European French and Canadian French and doing translations according to the requirement of the business specific. 

If you are looking for a French translation company for your business, you should choose certified agencies who can offer affordable services for your business needs. You should not make your choices based on the huge cost of the services a particular agency charges, because there is no point in paying huge amount of money when you can find quality services at an affordable price. 

French languages gaining popularity in translation industry

French translation industry is gaining momentum rapidly. People are looking for a professional and human approach towards translation and so machine translation is becoming obsolete in the serious sectors.Professional French translators are native speakers of French language who are trained to produce quality translations.Growing trade relations of individuals, businesses and industries with the French speaking population is gaining global attention and professional French translation agencies are benefiting from this opportunity. French is one of the widely learned foreign languages and people are accepting it as a window to job opportunities abroad. Now-a-days schools have included French as one of the language options for children from the primary levels.

It is always good to make an impact into your customers mind by communicating in their native languages. French is spoken as an official language in 29 countries so if you want to establish your business in these countries, you might require French translation services to communicate with your clients and end-users.  Professional French translators can provide authentic translation which meets your requirements such as marketing materials translations, business card translations in French language,website translation in French language, document and legal documents in French language.However, before you make your choice for French translator/French translation agency,do an extensive research and check their legitimacy.Check if they are qualified to do French translations of all types or not. Moreover, if your document involves any security issues, make sure you get a confidentiality agreement signed by your translator/translation agency. You can also hire translators who are specialized in your business sector as they can provide correct translations meeting your requirements.